Strategy
NorthStar Realty Finance
Corp.’s primary objectives are to make real estate-related
investments that increase our franchise value and produce attractive
risk-adjusted returns, and to generate predictable cash flow
for distribution to our stockholders. Our strategy is to target
sectors that combine characteristics of real estate, corporate
credit and fixed income investments. We believe that we derive
a competitive advantage from the combination of our real estate,
credit underwriting and capital markets expertise, which enables
us to manage credit risk across all three business lines as
well as to structure and finance our assets efficiently.
We believe that our complimentary core
businesses provide us with the following synergies that enhance
our competitive position: